Companies feel that if their products are better than their competitors’ products in terms of quality, value for money, advertising, customer focus, and innovations, then they can stay ahead in terms of market share. All the mentioned factors are necessary for survival, but they are not sufficient for thriving in today’s unforgiving and competitive world. Another important factor plays a critical role in a products’ success as it’s the last point of contact between brands and their customers, and that factor is packaging.

To stay ahead of your competitors you will have to stay ahead in terms of packaging. Product packaging was first developed to protect products during shipping. But today product packaging has played an increasingly important role in creating strong product brands. A properly designed, memorable custom packaging experience combines a number of different elements. Here are five important factors to consider that will guide you to create memorable product packaging designs.

Everything in product packaging should have a purpose
Every element of your packaging should serve a purpose, whether it is to organise, protect, or be aesthetic. Remember to eliminate unnecessary packaging as lighter packaging is cheaper to ship, eliminating waste saves money on packaging materials, and banishing wasteful packaging practices is good for the environment. 

Make the product packaging personal
Consumers like to feel special as if you were thinking of just them. Custom packaging is rare. And, it truly stands out from the crowd like a warm ray of sunshine amidst all the impersonal, uniformity that is faced everyday. Customization is rare but so worth it - we promise! 

Create an exciting packaging reveal
When consumers open a new package, their curiosity is piqued and excited to open up their package. You can capitalize on this curiosity by delighting your customers by planning out what they will see from the time they open the box until they uncover the products itself. Consider ways to use functional elements like padding or organisation to contribute to a step-by-step reveal.

Aim for an aesthetically pleasing packaging design
Studies have shown that attractive packaging helps to sell products.  That is because aesthetical packaging triggers activity in parts of the brain associated with impulsive behaviour and the feeling of being rewarded. Think about colour, font, shape, and texture.

Keep your brand identity front and center on the packaging
Good packaging design acts as a brand ambassador for your business. Your packaging design and other elements should all reflect your brand identity. When planning your packaging design, make sure to think about how your visual brand will play a role. Properly packaging your product would be like giving someone a birthday present every time they order from you. 

Create the best possible impression for your customers with bespoke packaging from Foldabox. As a leading box manufacturer with many years of experience working with major brands, it's likely we've worked on a project similar to yours or can offer some advice to help you achieve the best results. The Foldabox team are constantly innovating and finding new ideas and things that our customers want. We respond to their needs.

Clients such as Sanctuary Covent Garden, Calvin Klein, St Tropez, Swizzels Matlow, Cowshed, Philip Kingsley and Benefit Cosmetics have trusted us for years to launch, develop and build their brands.

Clients Popular Options:

• Style - folding, rigid, lift off lid, tray with sleeve, drawer, custom shape & size, window in the lid.

• Hat box - with flush fitting lid, oval with over fitting lid etc.

• Print - number of colours outside and inside the box. Debossed or embossed logos.

• Type of paper finish - textured, smooth, gloss finish, matte finish, embossed or debossed custom texture or design.

• Ribbon – no ribbon, satin, organza, grosgrain, custom printed etc.

• Special Finishes - spot UV varnish, foil blocked, embossed logo

• Extras - vacuum formed tray, die-cut card insert, foam insert, swing tags or gift tags.

Please note that an entirely bespoke box is on a minimum quantity of 2,000 boxes but adding a custom logo to our stock boxes and changing the ribbon colour on slot boxes is as low as 24 pieces. Please feel free to contact us to discuss your options and to clarify any queries you may have. www.foldabox.co.uk

Nicole Hines