Summer is a season of vibrant energy and endless possibilities, and what better way to embrace its spirit than by incorporating the hottest colour trends into retail, fashion, home decor and even your packaging? From fashion runways to interior design magazines, there are several captivating hues and combinations that are dominating the scene this summer. In this blog, we'll dive into the beautiful world of summer colour trends and explore how they influence the fashion and decor industries.

Sunflower Yellow: Spreading Warmth and Joy

Sunflower yellow has emerged as a dominant colour this summer, bringing warmth and happiness to fashion and decor. From sunny dresses to bold accent pieces, this vibrant hue instantly lifts moods and exudes a sense of optimism. Utilise sunflower yellow as the primary colour for packaging to evoke a sense of joy and energy. This vibrant hue can be used in various ways, such as on the box or through the ribbon and in typography or graphic elements. It can be especially effective for products associated with summer activities or those aiming to create a positive and uplifting brand image.

Serene Seafoam Green: Embracing Tranquility

Evoking the tranquillity of the sea, seafoam green has become a popular choice for summer fashion and decor. This calming shade adds a touch of serenity to any space and effortlessly complements various design styles, whether through statement furniture pieces or delicate accessories. Integrate serene seafoam green into packaging design to communicate a feeling of calmness and freshness. Consider using it as a background colour or for subtle accents. This shade can work well for products related to wellness, natural or organic goods, or anything that promotes a sense of tranquillity.

Playful Coral: A Splash of Energy

Coral has made a robust comeback this summer, infusing fashion and decor with a burst of energy. Its playful and refreshing nature makes it a go-to clothing, accessories, and statement wall choice. Incorporating coral into packaging can instantly create a lively and vibrant feeling. Coral can add a playful and energetic touch to your packaging. Incorporate it into labels, tags, or as a pop of colour on boxes or bags. This vibrant hue is ideal for products targeting a younger audience or those associated with summer festivities, beachwear, or outdoor activities.

Tropical Turquoise: Embracing Exotic Vibes

Turquoise has become a staple colour for summer fashion and decor, transporting us to idyllic tropical destinations. Whether through breezy resort wear or coastal-inspired home accessories, this captivating shade brings a refreshing ocean touch to our everyday lives. Tropical turquoise can infuse packaging with a sense of adventure and exoticism. It can be used as a base colour or accent to create a visually striking design. This shade is well-suited for travel-related products, beauty or skincare items, or anything that aims to transport consumers to tropical destinations.

Timeless Terracotta: Earthy Elegance

Terracotta is making waves in fashion and decor this summer, capturing attention with its earthy and sophisticated charm. From clothing items to clay pottery and terracotta-toned furniture, this warm and inviting hue adds a touch of understated elegance to any space or outfit. Terracotta can lend an earthy and elegant feel to the packaging design. Consider using it for natural or sustainable products, home decor items, or luxury goods. This warm hue can be applied as a background colour, incorporated into patterns, or used for typography and logo elements.

Ethereal Lilac: A Whimsical Delight

Lilac has emerged as a whimsical and ethereal colour trend this summer. This delicate shade adds a sense of magic and charm to fashion and decor, whether through dreamy dresses or soft bedding and accents. Embrace lilac to create a serene and enchanting ambience. It’s also making a comeback as a popular wedding choice (no surprise there, as it was a very trendy colour in Bridgerton). Lilac can bring a touch of whimsy and enchantment to packaging. Employ it as a soft background colour or in intricate illustrations and patterns. Lilac is particularly fitting for beauty, fragrance, or gift products, as it conveys a sense of femininity and grace.

Summer colour trends can transform your packaging, infusing them with energy, joy, and a sense of style. Whether you're drawn to the bright and bold or prefer the soft and serene, there is a colour trend for everyone this summer. From sunflower yellow to serene seafoam green, from playful coral to tropical turquoise, these hues bring warmth, tranquillity, and a touch of the exotic to our lives. So, why not embrace the hottest summer colour trends and let them inspire your packaging choices this season?

Nicole Hines