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In the ever-evolving world of fashion, decor and retail each season brings a fresh palette of colours to inspire and captivate. As we transition into spring/summer 2024, designers have once again unveiled a spectrum of hues that promise to dominate runways, wardrobes, and beyond. From bold and vibrant tones to soft and serene pastels, we’re highlighting the top five colour trends for the season that offer a diverse array of options for all your packaging needs.

Gucci Rosso: The Deeper Red

Fashion's fascination with red continues into spring/summer 2024, but this time, it takes on a deeper, more opulent persona. Designers like Sabato De Sarno for Gucci have embraced this trend wholeheartedly, introducing shades of red that exude richness and sophistication. Aptly dubbed "Gucci Rosso," this deep cherry hue has made its mark on everything from pencil skirts to blazers and striking accessories. Retailers can infuse elements of deep cherry red into packaging accents such as ribbon ties or tissue paper, adding a touch of luxury and sophistication to the unboxing experience. This season, it's all about embracing the allure of this timeless and passionate colour in its most luxurious form.

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Luscious Lilac: The Standout Pastel

While pastels are a perennial favourite for spring and summer, one shade emerges as the standout for 2024: luscious lilac. This soft yet vibrant hue adds a touch of femininity and whimsy to any ensemble. Michael Kors Collection showcases violet knitted sweaters and trench coats, while Masha Popova introduces pale purple denim separates adorned with her distinctive tyre mark prints. From Maison Margiela to Supriya Lele and Issey Miyake, lilac emerges as the must-have pastel for the season, injecting a sense of freshness and modernity into spring/summer wardrobes. Delicate lilac hues can be incorporated into packaging through so many different elements which will provide a whimsical and feminine touch that resonates with the season's pastel trend.

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Neutral Greys: Pantone's Northern Droplet and Quiet Shade

Adding a sense of sophistication and tranquillity to the spring/summer palette are neutral greys, as designated by Pantone. Two standout shades, Northern Droplet and Quiet Shade, offer a serene respite reminiscent of rainy days and shadowy shelters. Northern Droplet, with its rainy day grey hue, brings a sense of calm and coolness to any look, while Quiet Shade envelops wearers in a protective cloak of shadowy grey. These understated yet impactful tones serve as versatile staples, effortlessly complementing and grounding bolder hues while exuding an air of understated elegance. Utilising Pantone's Northern Droplet and Quiet Shade, retailers can opt for sleek and minimalist packaging designs featuring soft grey tones, creating an understated yet elegant presentation for their products.

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Ocean Blue: Calm and Serene

Transporting us to tranquil shores and sun-drenched coastlines, ocean blue emerges as a serene and soothing hue for spring/summer 2024. Reminiscent of clear skies and crystal-clear waters, this calming colour exudes a sense of relaxation and escape. Designers incorporate shades of blue into their collections through flowing maxi dresses, tailored trousers, and breezy tops, evoking a sense of effortless elegance and sophistication. Incorporating shades of ocean blue into packaging materials like tissue paper and ribbons evokes a sense of tranquillity and escape, enhancing the unboxing experience with a refreshing coastal vibe.

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Terracotta: Earthy and Warm

Embracing nature's palette, terracotta emerges as a key colour trend for the spring/summer of 2024. This earthy and warm hue conjures images of sun-baked clay and desert landscapes, adding a touch of rustic charm to any ensemble. Designers incorporate terracotta into their collections through flowing bohemian dresses, structured blazers, and artisanal accessories. Whether paired with neutrals for a subtle look or mixed with contrasting colours for added impact, this versatile hue adds depth and richness to spring/summer wardrobes, making a statement that is both timeless and contemporary. Retailers can add warmth and earthiness to packaging by incorporating terracotta tones through ribbons, tissue paper, decorative closures etc. reflecting the season's connection to nature and sustainability.

Our Foldabox Recommendations

In conclusion, spring/summer 2024 brings a diverse range of colour trends that cater to every taste and style preference. From the luxurious depths of Gucci Rosso to the ethereal allure of luscious lilac, these top five colour trends offer endless possibilities for fashion enthusiasts to express themselves and make a statement this season. Whether you're drawn to vibrant and energetic hues or prefer calming and serene tones, there's a colour trend for everyone to embrace and enjoy as we welcome the warmer months ahead.


Nicole Hines
Nicole Hines


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