by Suhaifa Naidoo August 16, 2022
2 min read
Packaging can be more than just a box for your products, it can tell your business’s story. Packaging can influence your customers purchasing decisions, and by offering that luxury experience, you increase your chances for sales. Your packaging needs to create an instant, emotional connection with your customer. Similar to a “love-at-first-sight” reaction. Many customers admit to keeping the packaging from luxe brands whilst using it for display or repurposing it in their offices and homes. Whether it’s a beautiful scent sprayed onto your luxury folding gift boxes or the creative use of colour, it’s important to pay attention to your packaging.
Here are five tips to help your packaging stand out
1. Customise it to tellyourstory
Every business has a unique story; share yours bycustomising your packaging with your logo and branding. Be mindful of your target market - is it for corporate gifts? Is it for a younger, feminine market? Most importantly, do your market research to know how to cater to these differences in taste!
2. Carefully choose your coloursColour can create a powerful yet unconscious experience for the customer, so make sure you choose the right experience to compliment your product and suit your target market. For example, white packaging can represent freshness, purity or something new but can also be seen as basic or boring - depending on the product and target market.We recently wrote a great article on the vital role colours play in branding and packaging.3. Always use premium quality materialsThere is no second chance when it comes to a first impression, and packaging is always the first thing you see. Let your packaging mirror your product; if your product is luxurious and high quality, then make sure your packaging is too. At Foldabox, we only stock high-quality luxury folding gift boxes. Our products are made with the finest materials, and we offer our customers a quality guarantee.
4. Consider custom printingCreate a memorable unboxing experience for your brand through custom printing.At Foldabox, we make it easy to add your logo or printed design to our stock boxes to create your own unique branded gift box! Adding a logo enables you to personalise gift boxes without the large volume commitment and long lead time needed for a fully made-to-order box. We can use foil, print ink to match a Pantone colour, or deboss your logo. Depending on registration, design complexity and box colour, multiple print colours and CMYK print are also possible.5. Accessorise with ribbons and closuresWhen it comes to retail packaging, a little personalisation always takes it to the next level. We offer a wide range of accessories to personalise and compliment our luxury folding gift boxes. These include over110 designed ribbons,photo frames,gemstone closures and more. Our customers come up with creative ways to use these, including double colour ribbons, using gemstone closures as birthstones or adding photo frames for that instant connection.If you're looking for new ways to package your products, look atour range of folding gift boxes that are high in quality, convenient, and allow for custom logo printing.
