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We are halfway into 2024 and the one thing that’s clear in this industry is that luxury packaging is continuously evolving. This is driven by consumer preferences, technological advancements, and the growing importance of sustainability. Brands are increasingly recognising that packaging is not just a protective layer but a powerful medium for brand expression, storytelling, and customer engagement. As we move through 2024, several key trends are shaping the landscape of luxury packaging. Here’s an in-depth look at the latest trends that are defining this space.

Sustainable luxury packaging

Spring Moss Ribbon Featured on Kraft Gift Box with Sage Green FAB Sides®

Sustainability is no longer just a buzzword; it has become a fundamental aspect of luxury packaging and continues to be a driving force in the luxury sector. In 2024, the demand for eco-friendly packaging solutions is stronger than ever. Brands are exploring innovative materials such as recycled fibres, biodegradable plastics, and plant-based inks. The focus is on reducing carbon footprints without compromising on aesthetics or functionality.

Luxury brands are also embracing circular economy principles, designing packaging that can be easily recycled or repurposed. For example, Foldabox’s commitment to sustainability is evident in its use of certified greyboard and eco-friendly printing techniques. This trend not only meets consumer demand for sustainability but also enhances brand loyalty and reputation.

Innovative designs

Innovation in design is at the forefront of luxury packaging trends. In 2024, brands are pushing boundaries with bold shapes, interactive elements, and multi-functional packaging. The integration of technology, such as QR codes and augmented reality, is becoming more prevalent, allowing consumers to engage with the brand story in new and exciting ways.

Think of packaging that unfolds into a display, includes hidden compartments, or even doubles as a part of the product experience. These innovative designs not only captivate the consumer but also enhance the perceived value of the product, making every unboxing a memorable experience. We see on a daily basis how customers utilise our Photo Frames, for example, in such unique ways. Whether it’s for a press drop or a personalised gift, the Photo Frames add an interesting element to packaging.

Personalisation options

White A5 Deep No Magnet Gift Box with Aromatics FAB Sides® and Ginger Snap Ribbon

Personalisation remains a key trend in luxury packaging, with brands offering bespoke solutions that cater to individual tastes and preferences. From custom printing and accessories to tailor-made packaging designs, the goal is to create a unique and intimate connection with the consumer.

Foldabox customers can further personalise their products with our wide range of accessories, especially our revolutionary and exciting FAB Sides® Decorative Side Panels. These innovative panels are designed to work seamlessly with all our A5 Deep, A4 Deep, and XL Deep Gift Boxes, allowing for a high degree of customisation. The FAB Sides® Decorative Side Panels, developed exclusively by Foldabox®, enable you to create uniquely personalised gift packaging at a fraction of the cost of a fully custom-made gift box. This cutting-edge product allows brands to reflect their identity and cater to their customers' individuality through a variety of design options and styles.

Technological advancements in printing and production are making high-quality customisation more accessible. Foldabox leverages digital printing techniques to offer a range of personalisation options, ensuring that every piece of packaging is a true reflection of the brand’s identity and the customer’s preferences.

Minimalistic and elegant designs

Minimalism continues to dominate the luxury packaging scene, setting the standard for elegance and sophistication in 2024. The appeal of minimalistic design lies in its ability to convey luxury through subtlety, allowing the product itself to take centre stage. Minimalism in luxury packaging places a strong emphasis on the quality of materials used. Premium materials such as textured paper, fine cardboard, and eco-friendly options are selected for their durability and tactile appeal. These materials not only enhance the visual appeal of the packaging but also provide a luxurious feel that resonates with consumers. The use of high-quality materials ensures that the packaging exudes sophistication and stands the test of time, reinforcing the brand's commitment to excellence.

Captivating audiences with textures

Stone Ribbon Featured on Sage Green Gift Box

Texture is emerging as a powerful tool in luxury packaging design. The tactile experience is becoming as important as the visual appeal, with brands incorporating various textures to create a sensory experience. This trend is all about creating a multi-sensory experience that engages consumers on a deeper level. It transforms the act of unboxing into a luxurious ritual, enhancing the overall brand experience and leaving a lasting impression. Because of this emerging trend, we excitedly launched our Linen Collection. Our luxury linen boxes are eye-catching and touchable, featuring a gorgeous linen fabric covering. With no magnets and a discrete locking tab, they offer complete security for heavier contents, ensuring your products are as safe as they are stylish. These boxes are currently available in Hessian, Grey and Sage Green.

Redefining luxury through colour schemes

Radiant Red Tissue Paper and Ribbon Featured in White No Magnet Gift Box with Mexican Mix FAB Sides®

Colour continues to be a defining element in luxury packaging. In 2024, the trend is towards bold, unexpected colour palettes that challenge traditional notions of luxury. While classic shades like gold, black, and white remain popular, there’s a growing trend towards vibrant hues and metallic finishes that add a modern twist to luxury packaging. Brands are also exploring the emotional impact of colours, using them strategically to evoke feelings and enhance brand perception. For instance, deep blues and rich purples are being used to convey sophistication and creativity, while warm, earthy tones bring a sense of authenticity and groundedness to packaging designs.


The landscape of luxury packaging in 2024 is dynamic and exciting, with trends that blend innovation, sustainability, and artistry. Whether it’s through sustainable materials, innovative designs, personalised touches, or captivating textures and colours, the goal is clear: to create packaging that not only protects but also enhances the brand experience, leaving a lasting impression on every consumer. At Foldabox, we’re committed to staying at the forefront of these trends, continuously exploring new ideas and technologies to bring our clients’ visions to life. Join us as we redefine the future of luxury packaging, one elegant box at a time.

Nicole Hines
Nicole Hines

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