Box up those winter blues

There are plenty of us who just love everything about winter; from the soft woollen scarves, to the toasty fireplaces, to enjoying the white untrodden snow on a cold winter’s morning. The good news is there is still time to embrace the chilly season and to take advantage of bringing this theme into your retail packaging!


We look to winter fashion trends to fire up our inspiration for seasonally themed packaging ideas. Last year’s Pantone Fashion Colour Trend Report for Fall/Winter featured an expressive palette of autumnal hues. The Classic Colour Palette included 5 colours, including Sargasso Sea, Tofu, Almond Buff, Quiet Grey, and Meerkat.


“While there is no ‘typical’ anymore, there remains a need for structure and foundation in everyday fashion. Our five core colours, easily worn across the seasons, are more crucial than ever. As ‘trends’ stay relevant longer, and consumers look to add variety through new textures, fabrics and beautiful combinations, these five core shades serve as the critical building blocks for your wardrobe,” described by Pantone.


Pantone went on to describe the inspiration for the palette, and we could not agree more,“Colours for Fall/Winter 2018 express our need for individuality, ingenuity and creativity. There is a continued transition away from cyclical trends, and instead a strong focus on self-expressive colours that evade antiquated seasonal structure.”

 

Bring this winter palette into your packaging

Our Luxury Navy Blue packaging is an absolute fit if you love this winter palette and matches nicely with Pantone’s Sargasso Sea. It is available in a wide range of sizes to suit your packaging needs. In keeping with the decadence of winter, the Navy Blue boxes are covered in our signature matt pearl lustre paper to bring a touch of sophistication and class to your luxury gift product packaging.

You also don’t need to worry about winter ending too soon as this dark, rich colour works in and out of season, helping to keep your packaging perfectly contemporary all year round.

Indulge in some of the other bold winter palette colouring or must-have textures hinted at by Pantone by combining your navy boxes with our selection of grosgrain ribbons. One of our favourite colour combinations is the Copper Grosgrain Ribbon, which is gorgeously offset by the deep background of the Navy box. Find more surprising combinations in our extensive Ribbon Collection where you can browse our full range of more than 80 additional ribbon colours.

 

Keep your packaging contemporary with subtle texture

Our Navy Luxury boxes already provide a matt texture to the tactile experience of your packaging, and our grosgrain ribbons similarly add visual and physical texture. One more way you can add subtle texture is to consider adding foil printing accents to your gift boxes. All Navy boxes can have your logo printed, foil blocked or debossed on them, adding another dimension to your packaging by bringing in a texture that adds longevity to your brand’s appeal.


Let the winter blues wash over you as you embrace what is left of this wonderful season of snowflakes and hot chocolate; take a long look at our Navy Blue Luxury gift boxes and spoil your brand with whole new level of sophistication.




Nicole Hines
Nicole Hines

Author