Gold - The colour you're going to see everywhere in 2019

Ahead of the Spring/Summer 2019 shows, Pantone declared a handful of colours that would be the "it" colours of the season. Among them: Aspen Gold. Nothing says cheerful like Aspen Gold - that sunburst yellow/orange that immediately makes you feel upbeat. Yellow is a cheery, unisex colour, so it was a pleasure to have it warm up the sometimes cold spring/ summer runways, also being a favourite colour in the spring 2019 nail trends.

At New York Fash­ion Week, the first stop on a packed month of ss19 cat­walk shows, the col­lec­tions were soaked in As­pen Gold. It might not be such a co­in­ci­dence that this po­tent colour washed the run­ways of Mansur Gavriel, Bran­don Maxwell, Marc Ja­cobs and Os­car de la Renta as the Pan­tone colour ex­perts in­cluded it in their trend-prediction pack. “The already Aspen Gold-soaked collections being shown for Spring/Summer 2019 are indicative of a larger trend within the practice of trend forecasting: the evolution of trend forecasting to trend dictating – and a greater revelation about the market more generally” says The Fashion Law.

So from nail art to fashion to home decor, we’ve kept a close eye on this popular new colour. But we always have our customers best interests at heart and highly recommend you jump on this bandwagon when it comes to your packaging. Watching retailers update their retail packaging based on current design and colour trends is a great marketing strategy to get customers talking about your brand online. It also helps retain them as future customers.

Our Gold gift boxes may not be the exact replica of Aspen Gold but it has a beautiful, sophisticated and unique gold pearlescent matt lustre finish for the ultimate in luxury gift hamper packaging and retail presentation packaging. It’s a perfect stepping stone for retailers wanting to move away from their standard packaging options. Our ribbons however, are going to be right up your alley. You can mix up your standard packaging options by incorporating colours similar to Aspen Gold. We recommend these two popular ribbon colours:

Lemon Yellow: A high quality Lemon Yellow grosgrain ribbon to fit our range of slot gift boxes with changeable ribbon.  A bright, vibrant and very pretty colour to add to White, Black, Pewter and Bronze gift boxes. Ideal for cupcake bakery boxes or baby gift hampers.

Mango: A high quality Mango grosgrain ribbon to fit our range of slot gift boxes. A vibrant, tropical and zesty yellow/orange. Ideal for a splash of summer sun. Ideal for White, Black, Silver, Pewter and Bronze slot gift boxes with changeable ribbon.

Pineapple: High quality Pineapple grosgrain ribbon to fit our range of slot gift boxes. Taking colour inspiration from the bright, vibrant and zesty Pantone colour Meadowlark. Works well combined with Black, White, Silver, Pewter and Bronze slot gift boxes with changeable ribbon.

We are also excited to announce that we'll be launching 4 new ribbon colours soon that all tie into Aspen Gold. Watch this space for Daffodil, Maize, Yellow Gold and Dandelion.

Nicole Hines
Nicole Hines