Valentine’s day is one of the most celebrated holidays across the world. Consumers spend an estimated £926 million on Valentine’s Day. Retailers enjoy giving their packaging a holiday makeover, and if you’re the same, we have endless options for you to choose from.

Noteworthy trends to remember

Online Shopping

Although many consumers will continue to visit brick and mortar stores to purchase their Valentine’s gifts, statistics show that there will be an increase in online sales as more people have embraced online shopping over the recent years.

Artisanal food hampers

It is predicted that celebrating at home will be the trend most Brits follow this Valentine’s day. Capitalise on this trend by leveraging your products that elevate the home dining experience. Think cocktail sets for the drinkers or baking kits and fun activities for the kids. Artisanal food hamper gift boxes are also trending this year, and we’ve noticed how popular these are with some of our clients. Any of ourluxury hamper boxes can be used for food gift hampers by simply adding food-grade protective paper to the bottom of the boxes. Our wide range of luxury food packaging gift boxes is excellent for luxury food and wine hampers.Natural Kraft boxes are especially good eco-friendly packaging for organic and natural gourmet foods.

Personalisation is always a winner

Personalisation is a predicted and popular theme. We offer a wide range of personalisation options.Photo Frames are also a unique personal accessory that complements our folding gift boxes. For brands doing press drops this Valentine’s Day, photo frames elevate that branding experience.

Colour trends

This year’s Valentine’s colour trends seem to be soft romantic pinks, sage green and complimentary pastels, and of course, a pop of hot pink and red. Here are some products from Foldabox to compliment these colour trends:

Rose Quartz Heart Gemstone Gift Box Closure
A beautiful brooch style statement closure that's really on-trend to help your gift packaging stand out from the crowd.

Diamond and Rose Quartz Flower Gemstone Gift Box Closure
Rose Quartz are believed to restore trust and harmony in relationships. They promote love, self-love, friendship, deep inner healing and feelings of peace.

Pink Spinel Heart Gemstone Gift Box Closure
Pink Spinels are believed to purify negative energy. They signify positivity and bring confidence, passion and longevity.

Mint Green Tourmaline Gemstone Gift Box Closure
Green Tourmalines are good for their healing properties, providing a sense of peace and calm to the heart and nervous system.

Sage Green 80cm Grosgrain Ribbon
A warm, pretty and fresh green. A great accent colour for luxury speciality food hampers or beauty product gift hampers.

Candy Pink 80cm Grosgrain Ribbon
A bright, hot and vibrant 'Barbie' pink to add fun and femininity.

Hot Red 80cm Grosgrain Ribbon
Taking colour inspiration from Pantone Cherry Tomato. A tempestuous orangey red that exudes heat and energy. 

We would love to see how romantic and creative you can get, so tag us on social media with how you have utilised our luxury packaging this Valentine’s Day.

Nicole Hines