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And with that, we wave goodbye to the first half of 2020. The trees are turning and so is our perception of retail packaging. Staying on-trend and in the know is one of the most crucial parts of being apart of the retail industry and that’s where we come in, to assist you. The month of July brings the zodiac on Cancer and birthstone of the 7th month...the red rose of all the gemstones, the ruby. The ruby comes with a rich history and even better qualities.


The history of ruby mining dates back more than 2,500 years ago. The crystals are thought to be from Burma, but Rubies can also found in Sri Lanka, Australia, Kenya, Tanzania, Afghanistan, Pakistan, and the United States. India is also a treasure trove for rubies resulting in the ruby originally being called the "Rajnapura" or King of Gems named by ancient Hindus. Now does that not get your senses tingling? The Ruby was thought to possess magical powers and was worn by royalty as a protection against evil.  It was said to grow darker when danger was near and to return to its original colour once the danger was over. It seems to us that the birthstone for July holds some very significant history.


This month consider playing on this deep and meaningful history in your retail packaging, it is far too interesting to be swept under the rug and forgotten about. We recommend ourRuby Gemstone Gift Box Closure to bring warmth and protection to those who receive it. History states that it was said that rubies burn bright due to the mineral having a burning flame and not only protects as mentioned above but also blesses the receiver with an everlasting love. The ruby is dubbed one of the most highly prized gems throughout history, talk about a royal gem! 


Moving onto the current day traits of the July born individual, they do host some essence to their character that you might find very interesting.People born from July 1st to July 22nd are members of theCancer zodiac sign. A person born underCancer can be identified by their emotional and intimate nature. The funniest of all months belongs to the month of July. Friendly and sociable, their approach to life is very grounded and down to earth. They are said to be proud of their past. They know how to acknowledge anyone and judge people based on their personal experiences. Sounds like the ruby truly is the perfect birthstone for this group of individuals. If you know of anyone born in July or are looking to adapt your retail packaging to suit the month of July we highly suggest you delve into the ruby and all of its wonders.


The Ruby gemstone closure comes in 2 shapes, Namely, the round gemstone mentioned above or theRuby Heart Gemstone Gift Box Closure which ties in perfectly with bringing the receiver everlasting love. Thesekeepsake box accessories work very nicely with our White, Ivory, Black, Red, Copper, and Pewterslot gift boxes with changeable ribbon.


Like a perfect red rose, the ruby’s rich colour speaks of love, heat, passion, and even protection. With a rich history comes rich attributes, which are guaranteed to impress your retail clients in unimaginable ways.When customers feel as though they have been thought of, their perception of your company can only be a positive one. If you are wanting to take your packaging to the next level feel free to visit us atwww.foldabox.co.uk


Stay Safe.


Nicole Hines
Nicole Hines


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