Why personalisation matters for the customer experience

Personalization in retail increases engagement and builds a personal connection with your customers by making them feel valued and important. Personalization leads to trust and can alter customer behaviour and buying patterns in favour of a company – for a very long time. According to EngineerLive, “with the increased demand for personalisation in e-commerce, it’s unsurprising the trend is hitting the packaging industry next year. This isn’t a new trend; you can see an effective example of this type of packaging with Coca Cola’s named bottles. Customers love personalisation, and it’s a trend that keeps getting bigger with each passing year. So, if you want to stand out from your competitors, investing in personalised minimalist packaging will help.


Our new range of Birthstone gemstones can be used as eye-catching personalized additions for keepsake boxes, on-trend colours to accessorise wedding boxes, subtle plain colour dome buttons for a more simple and classic finishing touch - ideal for a baby keepsake box or even a memory box to store all of those unorganised family pictures that never made it into the photo album. These gemstone buttons can also represent a birthday, see a guide below on gemstones for birth months.

Gemstone Buttons Ideal for Birthstone Months:

  • January = Garnet
  • February = Amethyst (Purple Sapphire also works)
  • March = Aquamarine
  • April = Diamond
  • May = Emerald
  • June = Pearl & Rainbow Moonstone 
  • July = Ruby
  • August = Peridot & Pink Spinel
  • September = Sapphire
  • October = Blue Tourmaline & Rainbow Crystal (Rainbow Crystals reflect similar colours to an Opal)
  • November = Citrine & Morganite (Morganite similar to Golden Topaz)
  • December = Blue Zircon & Tanzanite (Both similar to Blue Topaz)

With sleigh bells chiming in the background, it's that time of year when a personal touch on anything you give during the festive season is a must! Personalisation can of course come in the form of printing on your box. Such as a logo, name, wedding date...the options are endless. This has the potential of elevating your clients perception of you when it comes to personalisation and attention to detail. Especially with the festive season all around us, spread some personal cheer to those around you.


Take a look at what some of our wonderful and creative clients did with their Foldabox.

See this great example below. I wonder how many ticket stubs and diary entries are in this heart warming box. Imagine the possibilities with this amazing service we offer.

And here we have another example of how diverse these boxes really can be…

It’s one of the most special days of your life when you get to share in the festivities of your loved ones getting married. What better than a hidden way to pop the oh so important question...No not “Will you marry me” but “Will you be my bridesmaid” which can often be just as special to the right person.

Or how about, 18 years down the line your once baby and now adult receives the most thought provoking and special gift, a box of their childhood. There really is no better feeling than a memory that has been preserved. So we suggest you get cracking on personalising your boxes and please tag us on social media, we would love to see what you’ve been up to.




Nicole Hines
Nicole Hines

Author



We are open as usual. Delivery is normally 1 -2 days but please allow additional time as the couriers are unusually busy. Couriers will no longer ask for a signature. No second delivery attempts will be made. Thank you for your support, patience and understanding during these difficult times. We wish you continued good health. Please stay home and stay safe.