Sustainable packaging that customers want to keep: How eco-friendly gift boxes reduce waste
Sustainability is no longer a secondary consideration for brands. It is something customers expect to see, understand and experience the moment they receive a product. Packaging plays a central role in that experience. It is often the first physical interaction a customer has with a brand and increasingly, it is where values are judged. However, eco-friendly packaging does not need to feel basic or compromised. In fact, the most effective sustainable packaging is not just recyclable, but designed to be kept.
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