Retail packaging in the UK can sometimes be highly competitive. Retailers, especially those that sell similar products to each other, want to stand out from their competition. Apart from offering products at competitive prices, another way to achieve this is through experience. An excellent form of retail experience is the packaging. We’ve put together a few tips to help you attract and retain customers through packaging.
Be different and stand out.
Yes, we know, easier said than done, but it will always pay off to be different and offer customers something different from what they are used to. We recommend looking at what your competitors are up to and thinking outside the box when it comes to what’s already on the market and what can be improved. Have you ever givenBespoke/ Custom Gift Boxing a try?
Are you kind to the earth?
Studies show that consumers are now looking for precise information and a visual tell regarding recyclability. When consumers see that your packaging is eco-friendly, they will automatically have an optimistic viewpoint on your product. Many of our customers make use of ourNatural Kraft, Eco-friendly luxury gift packaging range. Natural kraft is the perfect retail gift packaging solution for natural skincare and beauty products, organic and speciality gourmet food gift hampers. It is ideal for linen and natural fibre clothing and point of sale gift packaging.
Is it easy to use?
One needs to ask if your packaging is user-friendly, or does it have to come with a 20-page how-to guide on how to open said packaging. The practical design doesn’t have to be boring. Ask yourself if it is easy to use, easy to carry, and easy to store or display; just take a look at ourMedium Lift Off Lid Gift Boxes. They are our unique and incredibly clever folding gift box with a separate overfitting lift-off rigid lid. Offering all the benefits and appearance of a traditional lift-off lid luxury gift box but with all the space-saving advantages of a folding box while still looking sleek.
Less is best!
A recent consumer survey by Macfarlane Group UK Ltd found that almost a quarter of respondents still think retailers use too much packaging. This can come in the form of packing peanuts, tissue paper or raffia and proves too much for the consumer. How about utilising a simple yet effectivedecorative or gemstone closure, no need to stuff it full of bits and bobs, just top it off with something classy instead.
Is it unboxing worthy?
Surely you’ve seen an unboxing video, this is the latest trend taking the retail packaging industry by storm. The unboxing trend has now become an absolute staple marketing tool. 61% of consumers say branded packaging gets them more excited about receiving and purchasing a package, thus giving them more chance to continue to support and recommend your product. A great way to take advantage of the unboxing trend is by adding a photo frame on the lid of the box. Photo Frames are a unique new accessory that complement our folding gift boxes by enabling you to add a photograph, printed product information, a company logo, or promotional message to the outside or outside lid of the gift box. They're easy to affix; just peel off the release paper from the self-adhesive strips on the back of the frame. Designed to hold a 6 x 4 photo (4R) or printed information.
First impressions are of the utmost importance when it comes to packaging for customers. Your retail packaging can say a lot about your company even before the item is opened. We believe that quality packaging can and will go a long way for your business. So remember, stand out, keep mother nature in mind, adopt a user-friendly approach, have your packaging speak for itself, and make it influencer worthy.