by Nicole Hines September 14, 2021
2 min read
We have officially welcomed the start of Autumn and with new seasons come new colour trends. If design, trends and colours are your thing, you’re going to love what the editors and fashion enthusiasts have in store for us this Autumn. Whilst Autumn is traditionally associated with browns, warm beige and gold, things seem to have been shaken...and we’re loving it.
There has been a noticeable shift towards brighter and bolder colours on the catwalks recently. Some fashion moguls like Versace, Prada and Gucci are using oranges, pinks and lemon yellows in their 2020 collections and other designers are following suit in 2021. According to Lofficel, Yellow was the absolute star ofMoschino's suits and was incorporated into the evening looks atMarc Jacobs. On the other hand, Dior deconstructed classic silhouettes of the Maison to give their looks a relaxed, urban, and chic appearance. French fashion houseChanel used red as a symbol of disruption and innovation, particularly in the Fall/Winter 2021 collection, by introducing jumpsuits and sultry mini-dresses.
Although traditional colours such as browns, blues and greens are still trending in 2021, the use of colour definitely allows for more personalisation. Leatrice Eiseman, Executive Director of the Pantone Color Institute said, “Offering a range of pragmatic hues infused with vivifying bright pops, colors for Autumn/Winter 2021/2022 offer a plethora of possibilities that support our lifestyle of continual reinvention and convey a promise of reemergence,”
The colours of the fashion industry set the tone for many other industries, including furniture and decor, graphic design, jewellery or packaging. So it is of the utmost importance that we keep an eye on the trends and inspiration the fashion world is showing us. Staying on top of the latest colours is not only important for Instagram dominating fashion influencers but it is also vital for retailers. Incorporating seasonal colours that are trending into your packaging allows you to stay in touch with your customers.
This may be the perfect time to change up your view on packaging. It’s time to stop watching the leaves turn orange and turn your packaging into a frenzy of hues instead! Luckily for you we have some great choices when it comes to spicing up your retail packaging.
Tradition is key
For the more traditional approach we recommend the following luxury boxes either on its own or combined with our bold and colourful accessories.
Fashion forward accessories
If you’re looking for something more fashion-forward and runway-worthy, look no further than accessories such as gemstone closures or ribbons to elevate your packaging.
Well, there you have it. You can use some beautiful warm shades in your packaging with gold hues, copper touches and bronze nuances or go bold by including Fashion Weeks’ picks with Pink tones, Yellows & Oranges. "Autumn dresses up in gold; the richest season of the soul" - Angie Weiland-Crosby. Whichever way you choose to elevate your packaging this Autumn, remember to tag us on social media so we can feature your business.
