by Nicole Hines October 23, 2018
2 min read
Autumn is the season for crunchy leaves, sweaters and pumpkin spice lattes. When it comes to design, you need to make sure your brand stays on top of seasons and holidays. Show your audience you're paying attention and are on top of the freshest trends. Colour is a good way to stay on track. Put an Autumn flair on your design with these colour palettes!
Warm Tones
Warm tones are colours in the shades of yellow, orange, red and brown. Warm tones are colours we associate with things such as daylight, earth and fire.
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Feelings
Sometimes you can associate a moment, object or a feeling with a colour. For example, the colour blue makes us think of the sky or beaches. When designing for a season, you have to think of things you associate with the season. During Autumn, we think of things such as Halloween, Thanksgiving, falling leaves and harvest. Autumn colours tend to be very homey and welcoming.
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Complimentary Shades
A lot of designs during Autumn use oranges, pinks and reds as their first choice in their colour scheme. Surprise your audience with a break by using some purple in your designs. Purple is a very regal color that pairs excellently with gold and yellow. This is because purple and yellow sit across from each other in the color wheel, making them complementary. When complementary colors are placed next to each other, they create a strong contrast.
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Quiet Hues
Muted tones are colours with lower saturation. Saturation refers to the vividness or the intensity of a colour. Using colours with a low saturation can invoke a vintage feel to your design. This is because when we look at a piece (such as clothing or packaging) that is ‘vintage’ usually the colours have begun to fade. As you design, use of dull yellows, easy oranges and off-whites to get that dreamy and surreal look.
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Bases and Branches
A monologous colour palette is a combination of a single shade with variances in brightness, saturation and some tint. This colour palette seems like it’s from the same family because all the colours are based on red. This creates a very polished look. Having colours with the same base are easy to pair with one another.
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Use these colour combinations to freshen up your designs this season. We hope you’ve been inspired to create something terrific.
