The April birthstone, Diamond, is said to possess abundance, strength, power, courage, fortitude, creativity, imagination, purity and harmony.

Going back to early history, diamonds were always used as engraving tools because of their unique hardness and they still have many industrial uses, however, they possess the sweetest, most desirable and most brilliant attributes of all the precious stones. Diamonds have been found all over the world on all continents. The receiver of a diamond is said to gain deep courage. The diamond was said to have been first found in 400AD in Ancient India and is the stone that marks 60th wedding anniversaries. They also remain the most popular stone for engagement rings, representing steadfast love.

The question can be asked, “Are diamonds the secret to looking good on the red carpet?” That was certainly the case forScarlette Johannson who was spotted on the Oscars’ red carpet in February, adorning a gorgeous pair of pear-shaped diamond earrings. The diamond has been the subject on many a poets’ quill, The famous Persian poet Hafiz remarked that "the rainbow is confined in a diamond forever". In antiquity, a diamond was always thought to be a symbol of innocence and purity. Marilyn Monroe famously captured their virtues in the 1953 song, ‘Diamonds are a girl’s best friend’, coining the phrase and association with diamonds that remains popular today.  

As April sneaks upon us it’s time to take the pure and subtleapproach to suit retail preferences by introducing classic colours and favouring the sleek and simple side of things when it comes to retail packaging. We offer a wide range of soft and sleek box colours to suit any palate. Impress your consumers by using ourDiamond Gemstone Closure in round orheart shape. They look especially good combined with the subtlety of white, silver and ivory. 

• Luxury White Gift Boxes
• Luxury Silver Pearl Grey Boxes
• Luxury Ivory Gift Boxes

This luxurious and alluring stone is ideal for your retail packaging in April. Keeping softer colours in mind and you’ll absolutely be on the right track when it comes to what’s trending this April. Either way, you really can’t go wrong when it comes to incorporating diamonds in your gift packaging.

Tag us on Social Media and how you incorporated the April Birthstone in your retail packaging.

Nicole Hines