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If you don’t believe packaging is important to your lingerie business then consider this: retail customers mull over an item an average of two seconds before moving on. Packaging is more than just a box, it is part of the experience, and what better way to entice your customers to remain loyal to your brand by delivering an unforgettable experience?


Lingerie is a very personal, intimate and emotional purchase. Very seldom do customers order their plain knickers online but would definitely purchase their more delicate and intimate garments online, either for themselves or their partners. Reaching them at their heightened sense of emotions is crucial and this is where packaging comes in. Each brand has to set themselves apart or above their direct competition. Packaging goes a long way to doing this.


Customers’ interactions with packaging don’t end with the unboxing of intimates. The experience includes call-out tags, hang tags, labels, cartons, boxes, bags, hangers and cards, anything attached to, beside or enclosed with the product. Thank you cards, cross-selling booklets, ribbons, bows or even tissue paper can all be deployed to improve conversions and increase the likelihood of repeat sales. These items establish or enhance brand awareness and help to accentuate the product or its features, situating them properly in relation to the shopper, describing value, introducing complementary products and encouraging brand loyalty.

3 simple tips packaging tips for your lingerie business

  1. Make sure your packaging has the same impact as your retail packaging and that your logo is prominently displayed. Ensuring brand consistency is key!
  2. Show your customer their purchase is appreciated by hand wrapping the items delicately. There is nothing more off putting than receiving something that is poorly wrapped.
  3. Make sure to include things like a return form, an incentive to purchase again or a thank you card. It shows you understand your customers’ needs and are happy to help them in any way you can.

How can Foldabox help your lingerie packaging?

Our luxury folding gift boxes with magnetic closures are perfect retail gift packaging for lingerie. Especially good for point of sale gifting as they fold completely flat and take up very little space in store. The smaller boxes and cubes are ideal for thongs, stockings and garters, which are great for hen party gifting. The white and ivory boxes offer beautiful gift packaging solutions for bridal lingerie.Our extensive range ofSlot Boxes enable you to change the ribbon colour to work with your brand or product colours.


Black and white boxes look fabulous with Hot Pink, Lemon Yellow, Misty Turquoise or Bright Red ribbons but take a look at our fullRibbon Colour range to see more than 80 ribbon colour options available to fit all slot boxes with changeable ribbon. Retailers can also add you own custom logo to a minimum of 24 gift boxes and create a uniquely personalised gift packaging solution for your products.


For more information about our lingerie packaging, visit ourwebsite.


Nicole Hines
Nicole Hines


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