by Nicole Hines August 28, 2024
4 min read
As the leaves turn and temperatures drop, the fashion and design world is embracing various colours this Autumn. This season, colour trends are moving beyond the predictable reds and oranges, instead offering a palette that speaks to a deeper connection with nature, a love for timeless elegance, and the unexpected embrace of bold shades. For businesses looking to refresh their packaging, these Autumn colour trends will not only keep your products on-trend but also add sophistication and warmth to your brand. Here’s a look at some key colours that can transform your packaging this season.
Khaki Green: A Nod to Nature
Khaki green is making waves in Autumn fashion, and it’s equally powerful when applied to packaging. This versatile arboreal green, highlighted by Vogue, speaks to our growing appreciation for nature. Its grounding quality offers a balance of ruggedness and refinement, making it perfect for brands that want to convey a connection to the earth, sustainability, or outdoor adventure. Whether used as a primary colour or as an accent, Khaki Green brings a sense of calm and timelessness to any package design. For eco-friendly products or earthy brands, this green can communicate authenticity and environmental consciousness.
Foldabox recommendations for Khaki Green
Pink: Soft Yet Strong
Pink has become a staple in Autumn colour palettes, continuing its popularity from summer into the cooler months. According to Vogue, pink is no longer just a spring or summer shade; it’s making a statement in Autumn too. The soft, yet strong hue can bring a sense of warmth and approachability to your packaging, making it perfect for brands aiming to create a friendly, inviting atmosphere. Whether it’s a blush pink or a deeper, more muted tone, this colour adds a gentle sophistication that appeals across various industries, from beauty to food and beverage.
Foldabox recommendations for Pink
Misted Yellow: A Lightly Spiced Beauty
Pantone’s Misted Yellow is a unique addition to this Autumn’s colour trends. This lightly spiced, veiled yellow embodies the beauty of the natural world, capturing the warmth of autumnal sunlight filtering through the trees. It’s a subtle yet captivating shade that can add a touch of brightness to your packaging without overwhelming the design. Misted Yellow is ideal for brands that want to evoke feelings of warmth and optimism while staying connected to nature. This colour works wonderfully as a highlight, drawing attention to key elements of your packaging and creating a soft contrast with darker tones.
Foldabox recommendations for Misted Yellow
Dark Shadows: A Staunch Grey
Pantone’s Dark Shadows is a staunch grey that moves with cold precision. This colour embodies the sleek, sophisticated side of Autumn, offering a perfect balance between neutrality and depth. Dark Shadows is an excellent choice for brands that want to convey professionalism, durability, or luxury. The starkness of this grey can be beautifully offset with metallic accents or lighter, warmer tones like Misted Yellow or Khaki Green. It’s a versatile shade that works well for minimalist packaging designs or to create a sense of high-end exclusivity.
Foldabox recommendations for Dark Shadows
Autumn’s colour trends are all about blending the natural with the unexpected, creating a palette that is both grounded and vibrant. From the versatile Khaki Green that speaks to nature lovers to the bold statement of yellow, these colours can transform your packaging into something that not only reflects the season but also elevates your brand. By incorporating these trending hues into your packaging, you can create designs that resonate with consumers, evoke the beauty of the natural world, and stand out in a crowded market. So, as you prepare for the Autumn season, consider how these colours can refresh and revitalise your packaging, ensuring your brand stays on-trend and captivating.
