by Nicole Hines January 23, 2023
3 min read
Valentine’s day is just around the corner, and if you’re looking to increase sales and impress customers, don’t forget about the packaging. While it may not be as exciting as the actual gift they’re giving, the presentation and packaging of your products can make a huge difference to how it’s received. Here are some great tips for making your gift packaging special this year.
Choose the right material and colours
The material you choose for packaging your gifts can make or break the overall look of your presentation. Depending on what type of item you are selling, there are plenty of materials that can give your valentines day presents a unique and eye-catching look. Colours also play a vital role in Valentine’s Day packaging ranging from the traditional reds, gold and pinks to something more creative like neons and bold colours. The trend, soft romance, is based on a vintage look with a simple yet luxurious feel. The trend is perfect for consumers who prefer a subtle take on Valentine’s day, as it brings a notion of fresh spring romance. We are also seeing a rise in gender-inclusive colours, with WGSN announcing Digital Lavender, the colour of 2023.
Eco-Friendly options
More and more people are looking for eco-friendly gifts these days, so why not choose eco-friendly packaging options too? Look for sustainable items made from recycled materials or purchase components from companies who use socially responsible practices — there are plenty of options out there!
Add fun extras
In addition to choosing the right colours for your packaging, adding some fun extras like ribbons and decorative closures will help elevate the look of your gifts. You don’t have to stick with traditional red and pink colours either; consider going with bolder colours or even metallic accents like rose gold or silver if they go well with the theme of your gift. While these extras may seem small, they make all the difference in presentation.
Customisation
Personalised gifts are all the rage right now. Whether it's a monogrammed piece of jewellery or a custom-made card, these personalised presents show that you put thought and effort into finding the perfect present for your loved one. It may cost more than buying something off the shelf, but the extra attention will be worth it. Custom packaging is equally important as it sets the tone before the person has even opened their gift. Many of our customers customise their boxes by printing on the lids and by using our photo frames. Using a photo frame allows you to insert a custom message, picture, photograph, gift or discount voucher or hamper product contents.
Include personalised notes
What sets apart really special gifts from ordinary ones is personalisation! Adding personalised notes or messages to each individual gift lets that person know that you put thought into their order and made it just for them. You don't need fancy stationery either—a simple card with a meaningful message will do just fine!
Valentine’s Day products from Foldabox
Valentine's Day is fast approaching, so we're delighted to offer our gorgeous curated collection of luxury gift boxes and accessories on sale to help make your gift packaging look the best it can be for the season of love and romance! Items in this collection are eligible for a 10% discount. Just add LOVE10 at checkout, and the discount for the boxes featured in this collection will be deducted automatically. View the collection here.
Valentine’s Day gifting is changing every year — so why not stay ahead of the curve and give your customers something unique this year? Customisation, personalisation, and eco-friendly options are all on trend right now—so why not consider one (or all!) of these options?
