When it comes to gifting, there’s an undeniable magic to first impressions, the elegance of a beautifully wrapped box, the tactile experience of untying ribbon, the excitement of discovering what lies within. But what if that moment wasn’t the end of the story?
When it comes to creating a wedding that feels timeless yet on-trend, few choices are as impactful as colour. In 2025 and 2026, jewel-toned palettes are emerging as the defining look for luxury weddings. Rich, saturated shades like emerald green, ruby red, sapphire blue, and amethyst purple are making a grand entrance, offering couples an opportunity to embrace boldness, elegance, and personality in one cohesive visual statement.
Whether you're handing over a bespoke quote, unveiling a luxury product catalogue, or delivering swatch samples for an exclusive interior design project, the new DocuBox has been designed to elevate the experience from the very first glance.
As we embrace the warmer months of 2025, we’re thrilled to explore the latest colour trends from the Pantone Colour Institute. Combining natural hues with neutral tones, this season’s palette brings a fresh, optimistic outlook perfect for every occasion. These colours evoke a sense of nostalgia and comfort, as the leading designers in New York and London have showcased familiar shades that provide a homely and calming feel. Let’s dive into five standout colours and see how they can elevate your packaging, paired with some of our favourite Foldabox products.
When it comes to gift packaging, finding the sweet spot between luxury and affordability isn’t always easy. That’s why we’re excited to introduce our brand-new SoftBoxes - a packaging solution that delivers on both style and substance. Our SoftBoxes are crafted from premium 540gsm dye-through kraft board, which means the colour is part of the board itself and not just printed on top. The result? A high-end, seamless finish with no white lines along the creases, ensuring a clean, professional look from every angle.
Every year brings a colour trend that quietly makes its mark and in 2025, that shade is Sage Green, also lovingly referred to as Matcha Green or Pistachio Green by designers and stylists alike. From the runways of Paris Fashion Week to the pages of House Beautiful, this calming, nature-inspired hue is redefining elegance in both fashion and homeware.
Whether you’re looking to create a calm, neutral palette or elevate your packaging with a textured, earthy charm, our Linen Collection is the perfect canvas. And now, it’s expanding. We’re thrilled to welcome Natural Linen to our growing range of luxury fabric gift boxes – a soft, earthy neutral that’s perfectly on-trend and endlessly versatile.
We’re excited to launch our brand-new Ivory BoxBags® – a beautiful blend of luxury, function, and thoughtful design. Available in three versatile sizes, Small, Medium, and Large, these hybrid gift bags combine the elegance of a rigid gift box with the ease and portability of a traditional gift bag. Whether you're packaging wedding favours, baby gifts, food hampers, candles, or high-end beauty products, Ivory BoxBags® offer a stylish and impactful way to present your gift or product.
We’re excited to unveil the newest addition to the Foldabox collection – the Robin Egg Blue gift box. Available now in A5 Deep and A4 Deep, this elegant and timeless colour is bound to be a favourite among luxury brands, event planners, and anyone looking to add a touch of sophisticated charm to their packaging.
For 2025, the Pantone Colour Institute selected PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness for Colour of the Year. Mocha Mousse nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort. With Easter around the corner, this sophisticated hue is the perfect way to personalise your packaging. Easter is a time of renewal, celebration, and gifting, making it an ideal opportunity to embrace warm, sophisticated tones in your packaging.
In a crowded marketplace, brands need creative ways to stand out and attract new customers. One of the most effective strategies is product sampling which offers miniature versions of products that entice customers to try before they commit to a full-size purchase. While traditional sample packs work well, our latest product innovation, RollaBoxes, takes the experience to a whole new level by adding an element of surprise, luxury, and practicality.
Luxury perfume brands understand that packaging is just as important as the fragrance itself. A beautifully designed package sets the tone for the customer experience, evoking emotions of luxury, sophistication, and exclusivity before the bottle is even opened. The right perfume packaging does more than just hold the product—it tells a story, reinforces brand identity, and enhances the perceived value of the fragrance inside.
