Adapting your retail packaging to capture the essence of love this Mother’s Day
by Nicole Hines February 24, 2020
2 min read
Retailers all over the world have taken advantage of Mother’s Day as the perfect time of the year to boost more sales. Loved ones want to show affection for their maternal figures and if gifting is their love language then they are definitely going to partake in Mother’s Day shopping. The competition to drive sales around this occasion is heavy but many retailers tend to rely on their products only and forget about creativity and innovation.
Consequently, retailers could lose on sales and footfall if they begin to replicate each other. Millennials are looking for something new when buying something special, and with Mother’s Day just around the corner, many small and larger businesses need to find ways of standing out in an increasingly homogeneous market.
Jeremy Hinds, sales development director at British jewellery retailer F Hinds, says that retailers often target the “easy gifting” market when trying to be creative. He believes that personalised products are definitely an area where retailers could be more creative. Another tactic that’s available to retailers when driving sales is placing all themed products together, which provides staff and customers with an easy choice of products in one area.
When it comes to personalisation, we couldn’t agree more. There is nothing more special than receiving a gift with thought and meaning behind it. However, personalised products sometimes require a lot more effort, something not all consumers have the time for especially for those last-minute shoppers. But if there is one thing you can offer your customers, it is a personalised packaging experience.
Boxes with personalised ribbon colour, gemstone closures, birthstone closures etc. all make for the perfect amount of personalisation. And what we love about our boxes is that they are reusable, so the love from the personalisation continues.
Arnold & Bird have identified a core theme for Mother’s Day 2020; Illustrated and Personal.
Personalisation is so popular for gifting occasions. So much so that the high street is constantly trying to keep up with small businesses! Adding twists to personalisation is a great way to keep your products offering unique and relevant to the changing market.
Key materials & patterns
- Organic fabric such as linen, cotton and bamboo
- Textured paper
- Raw, bleached and scorched surfaces
- Linear and abstract line drawings
- Layered painterly illustrations with bold lines
- Mixing patterns such as geometric, nature and brush marks
Key products
- Prints, wall hangings and banners
- Adding illustrated details onto fabric, trims and tabs on products
- Linear line drawings for family trees
- Illustrated jewellery
- Personal instead of fully personalised products
If you looking to take things up a notch this Mother’s Day, we hope you’ll find some creative inspiration when browsing our products. From luxury boxes to ribbons and gemstone closures, there’s something waiting for you.
