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In the fast-paced world of retail, staying ahead of the curve is crucial, not only in terms of product offerings but also in the way you present them to your customers. One impactful way to make a lasting impression is through your packaging. At Foldabox, we understand the significance of creating an unforgettable unboxing experience, and one key element is the colour palette you choose; changing your gift packaging to align with every trending colour can be a costly endeavour, especially when considering established brand guidelines. However, fear not! An elegant solution lies in the art of personalisation through accessories.

Rather than investing in an entirely new range of boxes, consider leveraging your existing packaging by incorporating on-trend elements likeribbons,Foldabox's FAB Sides® Decorative Panels,tissue paper,photo frames and more. These accessories serve as a versatile nod to what’s on trend, allowing you to effortlessly infuse contemporary colours into your packaging, without overwhelming or compromising your brand's core identity. This approach not only mitigates the financial impact of a complete redesign but also provides a creative and cost-effective means of staying fashion-forward in the eyes of your customers.

In this blog post, we'll explore the trending colours of 2024 and provide guidance on how to tastefully incorporate them into your existing brand packaging.

Peach Fuzz: A Nurturing Welcome

The Pantone Color Institute named Peach Fuzz the colour of 2024, declaring our need for compassion and human connection in the year ahead. According to influential colour consultancy, only one shade can deliver on that front: Pantone describes the orange-pink hue as gentle, warm and cosy, subtly sensual and heartfelt. Peach Fuzz, a "velvety peach tone", is meant to represent "our desire to nurture ourselves and others" and "whose all-embracing spirit enriches mind, body, and soul."

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Apricot Crush: A Splash of Vibrancy

According to WGSN and in collaboration with Coloro, Apricot Crush is going to be a trending colour for 2024. Apricot Crush exudes warmth and energy. It's a colour that stimulates creativity and brings a sense of joy. Incorporate this hue into your packaging to infuse a lively and dynamic vibe. If your brand leans towards a youthful and spirited identity, Apricot Crush is the perfect addition. Its restorative attributes will be relevant for health- and wellness-led consumer tech products. Use Apricot Crush as an accent colour on your gift boxes. This eye-catching touch can enhance the unboxing experience without requiring a complete overhaul of your packaging design.

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Ironside: Anchoring with Sea Foam Sophistication

Ironside is a strong and grounding colour, a deep olive green, making it an ideal choice for brands that wish to convey stability and reliability. It has been named the Dutch Boy Color of the Year for 2024. Pair it with our range of Sea Foam accessories, a calming shade of green, to create a sophisticated and timeless look. 

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Shades of Red and Terracotta: Bold and Invigorating

Red is a classic choice for brands wanting to evoke passion and excitement. Combine it with terracotta tones for a modern twist, symbolising earthiness and reliability. If your current packaging is predominantly neutral, consider adding red or terracotta accents through ribbons,FAB Sides® Decorative Side Panels or even our gemstone closures. This will inject a burst of energy without being overwhelming.

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Beige and Neutrals: Timeless Sophistication

Neutrals, including beige, are timeless and versatile. They convey sophistication, simplicity, and a sense of balance. If you prefer a subtle approach, use beige and neutral tones as the primary colour for your packaging. Enhance the overall aesthetic with metallic accents, or custom prints that align with your brand's personality.

Foldabox Recommendations

Integrating trending colours into your gift packaging doesn't require an extensive re-think, or an excessive and costly re-brand. By strategically incorporating these hues via accents of colour, you can keep your packaging contemporary without sacrificing the established identity of your brand. At Foldabox, we offer customisable mix & match accessory options to help you easily elevate your packaging game with subtlety and sophistication.  We believe luxury blends beautifully with innovation, and where less can achieve much, much more in terms of impact with your customers. 


Nicole Hines
Nicole Hines


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