by Nicole Hines July 23, 2021
2 min read
If you've been waiting for a sign to liven things up a bit when it comes to your retail packaging, this is it! We're happy to report that the summer 2021 colour trends air on the side ofrefreshing, inspiring, and joyful. Whilst surrounded by uncertainty in these unprecedented times, Spring/Summer 2021 colours for London Fashion Week highlight our need to immerse ourselves into a world characterized by colours that reflect hope and optimism, according to Pantone Color Institute’s colour experts.
The Spring/Summer 2021 London Colour Palette features floral hues reflective of gardens in springtime paired with new core classics fuses a spirit of lightheartedness with functionality and flexibility. “A range of floral hues reflective of gardens in springtime awakens our spirit, reinvigorating our interest in colour that inspires feelings of much-needed optimism. Colours that are flexible and can work year-round, colours that amalgamate our desire for comfort and relaxation with energy and determination,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Here’s a quick guide to the 10 Pantone colours comparable to our range of ribbon and gemstone colours that will help keep your gift packaging fresh and appealing this summer.
Illuminating Yellow
Marigold & Orange Ochre
Lava Falls
Pickled Pepper
Beach Glass
Blue Atol & Indigo Bunting
Purple Rose & Pirouette
When it comes to your retail packaging, these summer colours can be incorporated in many ways. You can create double ribbon bows, and these are a great way to elevate your slot boxes and make your packaging look more appealing to your customers by combining more than just one Pantone summer colour! Play around and have fun with this gorgeous range of bright and joyful colours. We would love to see what you come up with by tagging us on social media!
