With February being the month of love and all things red, it’s important to also offer your customers another option for their packaging. The introduction of our birthstone gemstone closures have been wildly popular and if you’re into staying trendy, then don’t be shy to include birthstone personalisations with your packaging. Amethyst is the birthstone for February and is also recognized as the gemstone for the 6th and 17th marriage anniversaries.

For the longest time, purple has been a colour associated with nobility and regal bearing, and because of this, amethyst has a luxurious quality. Luckily we have you covered with the most amazing range of luxury purple hues.

Luxury purple is no stranger to the fashion industry and this year is going to be no different. Earlier this month, the iconic Valentino, showcased the most divine amethyst colour ruffle dress with touches of feather delight for their summer collection. Pure genius if you ask us. Royal fashion enthusiast,Charlotte Crawley, selected Kate's purple Gucci pussy-bow blouse as her favourite style. Meghan Markle wowed when she stepped away from her usual monochrome for a bold red and purple ensemble when visiting Birkenhead. Stylist Susie Hasler commented: “The purple and red clash demonstrates her confidence and personality and works well for her warm colouring.”

If the colour purple is what you’re after, take a look at the retail packaging options we have for you:

Add a strikinggemstone closure to any of our luxury slot boxes to give it an extra kick and flair. 

• Amethyst Gemstone Closure
• Purple Sapphire Gemstone Closure

Depending on the colours you choose for your brand, you can evoke feelings of luxury, power and ambition with this royal colour by finishing off a box with a grosgrain ribbon:

• Amethyst Grosgrain Ribbon
• Plum Purple Grosgrain Ribbon
• Light Orchid Grosgrain Ribbon
• Fresco Mauve Grosgrain Ribbon

You surely can't go wrong with choosing this stellar colour to woo your consumers. We would love to see what you're doing with this wonderfully versatile colour! Don’t forget to tag us on social media. Happy shopping.

Nicole Hines