Personalization in retail increases engagement and builds a personal connection with your customers by making them feel valued and important. Personalization leads to trust and can alter customer behaviour and buying patterns in favour of a company – for a very long time. According to EngineerLive, “with the increased demand for personalisation in e-commerce, it’s unsurprising the trend is hitting the packaging industry next year. 

With December knocking on our frosted doorsteps it's time to think about your use of our new range of decorative gemstone closures. These fun and creative closures can be the difference between your customer liking or loving their unique gift box/package. With blue being a colour trend to take notice of this festive season, we can’t wait to see how you utilize warm blues and fun sapphire hues in your packaging.

Each year, customers expect something different and want to gift something unique too. Whilst you are limited in what you sell, product wise, you certainly don’t have to be limited with the presentation. Personalisation is a huge deal at this time of year, not only are people giving out client gifts but they’re also making headway on their Christmas shopping.

We are so excited to announce the launch of an inspiring new range of decorative button closures that provide an innovative alternative to ribbon for our unique slot gift boxes. These ornamental features are the perfect addition to add some Christmas sparkle to your seasonal gift packaging.

It wouldn't be Christmas without a giant hamper full of delicious food and drinks. Christmas hampers are the perfect way to surprise a loved one, a special family, or a valued client or colleague during the festive season. The quintessential Christmas gift hampers are filled will delightful goodies - you'll find sweet treats and irresistible savoury foods and snacks galore, to luxury bath products, wine and more.

Savvy British shoppers are looking to prepare for Christmas 2019 by starting their Christmas shopping much earlier than usual. Research shows that in 2018, 18% of consumers finished their Christmas shopping at the end of October. But what does this mean for retailers? If you’re hoping to attract consumers over the festive season, it’s important to start marketing your products immediately. With more and more consumers to finish their shopping earlier this year, you cannot afford to be behind.

Autumn is the season for crunchy leaves, sweaters and pumpkin spice lattes. When it comes to design, you need to make sure your brand stays on top of seasons and holidays. Show your audience you're paying attention and are on top of the freshest trends. Colour is a good way to stay on track. Put an Autumn flair on your design with these colour palettes!

Small confectionery companies may lack the marketing budget and visibility of larger brands, but they can still stand out on the shelf literally through their packaging designs. While small businesses in the baking and confectionery space often see packaging as a cost they need to minimize, they may be overlooking its potential to help sell their product. Your packaging is often the only thing on the shelf communicating to people. Therefore it is important to let your package tell your product's story even if that product is as something as simple as a cupcake or a macaroon (okay let's be honest, there is nothing simple about these delicious treats).

Companies feel that if their products are better than their competitors’ products in terms of quality, value for money, advertising, customer focus, and innovations, then they can stay ahead in terms of market share. All the mentioned factors are necessary for survival, but they are not sufficient for thriving in today’s unforgiving and competitive world. Another important factor plays a critical role in a products’ success as it’s the last point of contact between brands and their customers, and that factor is packaging.

Hamper boxes are incredibly clever and offer all the extra space needed for your products. They give your products a more luxurious presentation, especially with the variety of box options available. They are the ideal luxury retail gift packaging for food and wine hampers, vintage clothing, handbags, soft furnishing, wedding and baby gifts.

When giving someone a gift, what it’s packaged in indicates the time and care that went into preparing it. Many consumers look at unique packaging when giving a gift, so let your companies boxes stand out. Add a more personal touch to gift giving with our range of baby and memory keepsake boxes. You can make sure that whichever keepsake box your consumers select will add a touch of character for its recipient.